Clipshub

Senior Frontend Developer / Team Lead · GGHub · 2023 — 2026

For: Advertisers, creators, and internal ops running campaigns at volume

01 · Challenge

The SaaS could not grow if the frontend became the bottleneck.

Clipshub had to support advertisers, creators, and internal ops across dashboards, admin, and moderation — under heavy video and ad volume. Slow pages and unpredictable releases directly hurt campaign operations.

50,000+ video clips / month and 5,000+ ad banners in production
Multiple roles sharing one product surface with different jobs-to-be-done
Team growth needed predictable delivery, not heroics after every release

Business brief

Ops and revenue lived inside a fragile UI surface.

Built a high-load video SaaS frontend from scratch, then led the team so performance and release quality scaled with the business.

When dashboards and moderation slow down, campaigns slip — and every hotfix burns trust.

02 · Solution

I built the product surface — then led how we decided what to ship.

I owned frontend architecture and the hard paths, while setting planning, review, and CI gates so the team could move faster with less risk. Scope was driven by operational bottlenecks and business metrics, not by tooling preferences.

Multi-role dashboards, admin, and moderation matched to real workflows
Performance program (splitting, lazy loading, caching) tied to LCP and return visits
As Team Lead: prioritization, mentoring, and a Definition of Done the business could trust

The bet

1Ship multi-role product surfaces that match real workflows
2Treat performance as a revenue and retention lever
3Install delivery habits that cut emergency fixes

I led both the critical code path and the operating system around it — prioritization, reviews, and CI gates.

03 · Business outcomes

Performance and process turned into commercial signals.

Faster critical pages and cleaner releases correlated with traffic and retention — while urgent post-release hotfixes dropped. That is the ROI of frontend leadership.

30 → 90+

Lighthouse performance

~40%

LCP improvement

+25–30%

Site traffic in a quarter

~30%

Fewer post-release hotfixes

Executive snapshot

Speed and stability showed up in commercial signals.

Faster pages and fewer fire drills correlated with traffic and return visits — the language product leadership already tracks.

04 · Product proof